Here's what I do
I help businesses that sell online get more from their marketing. Not with vague strategy decks or monthly reports you never read. With actual work that moves the numbers.
Website & conversion
If people are visiting but not buying, something on the site is getting in the way. I find it and fix it. Sometimes it's the checkout, sometimes it's the homepage, sometimes it's a product page that doesn't explain the thing properly.
Paid ads
Google and Meta, mostly. I've managed six-figure annual budgets and turned loss-making campaigns into profitable ones. The trick is understanding the customer, not just the platform.
Email & CRM
Most email programmes are leaving money on the table. Wrong segments, wrong timing, wrong content. I build the flows, fix the campaigns, and get the numbers moving without growing your list.
Marketing strategy
Full P&L ownership, budget planning, channel allocation. I've sat in the board meetings and defended the spend. I know what matters when you're accountable for the whole number.
Print & catalogue
Direct mail, press inserts, catalogues. Not glamorous, but for the right business they still work. I've managed seven-figure offline budgets and know when print makes sense and when it doesn't.
AI & automation
I've been using AI tools since before ChatGPT launched. Not for the sake of it, but to solve real problems. Reporting, content, customer research, proofing. I build the tools and workflows that actually save time.
How it works
Three ways to work together. No long contracts. Pick the one that fits.
One-off project
A defined piece of work with a clear deliverable.
- •Marketing audit with written recommendations
- •Email flow build (welcome, abandoned cart, post-purchase)
- •Landing page review and conversion fixes
- •Ad account audit with action plan
Businesses that want a specific problem solved without an ongoing commitment.
Monthly retainer
Ongoing hands-on work across one or more channels.
- •Channel management (email, ads, or both)
- •Monthly reporting and recommendations
- •A/B testing and continuous improvement
- •Direct access to me, not a junior
Businesses that need consistent marketing support but not a full-time hire.
Fractional Head of Marketing
Strategic leadership without the full-time salary.
- •Full marketing strategy and budget ownership
- •Team management and agency oversight
- •Board-level reporting and commercial accountability
- •Multi-channel planning and execution
Growing businesses that need senior marketing leadership part-time.
Getting started
No discovery calls with a sales team. No 40-page proposals. You talk to me, I look at your business, and we figure out if there's a fit.
You tell me what's going on
Send me a message with a link to your site and what you want to improve. I read every message myself.
I take a proper look
Not a template reply. I'll dig into your site, your emails, your ads — whatever's relevant — and come back with specific questions.
We talk if there's a fit
I only take on a few clients at a time. If I think I can genuinely help, we'll jump on a call and figure out the right setup.
Common questions
Do you work with businesses outside the UK?
Yes. Most of my work is remote. As long as we can get on a call when needed, location doesn't matter much.
What industries do you specialise in?
Mostly D2C and e-commerce, but I've worked with professional services, hospitality, and event businesses too. The principles are the same — get more from the traffic you already have.
How quickly can you start?
Usually within a week or two. I keep my client list small so I can actually do the work properly.
Do I need to commit to a long contract?
No. Retainers are month-to-month. Projects have a defined scope and timeline. I'd rather you stay because the work is good, not because you're locked in.
Tell me what you need
Send me a message about your business and what's not working. I'll come back with honest thoughts, not a sales pitch.
Start a conversation