What I can help with
I help businesses that sell online get more from their marketing. That means fixing real things, not writing decks. The numbers should change.
Website & conversion
If people are visiting but not buying, something on the site is getting in the way. I find it and fix it. Sometimes it's the checkout, sometimes it's the homepage, sometimes it's a product page that doesn't explain the thing properly.
Sound familiar?
- •People visit your site but most of them leave without buying anything
- •You've redesigned the website but sales didn't change
- •You don't know why people aren't completing their purchase
- •Your product pages look fine to you but something isn't working
- •You've never tested different versions of a page to see which sells more
Why this matters
- The average online shop only sells to 2-3 out of every 100 visitors(Contentsquare, 2024)
- Fixing your best-selling product page can have more impact than doubling your ad spend(VWO)
- Most buying decisions are made or lost before the customer reaches the payment page(Baymard Institute)
Paid ads
Google and Meta, mostly. I've managed six-figure annual budgets and turned loss-making campaigns into profitable ones. The ads work when you understand the customer, not just the platform.
Sound familiar?
- •You're running Google or Facebook ads but you're not sure if they're making money
- •Someone set up your ads months ago and nobody has looked at them since
- •You get clicks but not many sales
- •You don't really understand what you're paying for each month
- •Your ad account feels like a mess and you're afraid to change anything
Why this matters
- The average small business wastes about a quarter of its ad budget on clicks that will never turn into sales(WordStream)
- Businesses typically make £2 back for every £1 spent on Google Ads(Google Economic Impact Report)
- 65% of small businesses say they don't know if their ads are actually working(Clutch)
Email & CRM
Most email programmes are getting less than half what they could. Wrong segments, wrong timing, wrong content. I build the flows, fix the campaigns, and get the numbers moving without growing your list.
Sound familiar?
- •You only email people when there's a sale on
- •You're not sure if anyone is actually reading your emails
- •Customers buy once and you never hear from them again
- •Your welcome email is still the default one from Shopify or Mailchimp
- •You know you should be doing more with email but you don't know where to start
Why this matters
- Email brings in £36 for every £1 you spend on it. No other channel comes close.(DMA, 2023)
- Automated emails make up just 2% of sends but drive 29% of all email sales(Klaviyo)
- 8 out of 10 first-time customers who don't get a follow-up email never buy again(Omnisend)
Marketing strategy
I have owned the full budget, reported to the board, and made the hard calls about where to spend and where to stop. I know what it takes when you are accountable for the whole number.
Sound familiar?
- •You're spending money on marketing but you don't really have a plan
- •You try whatever someone last suggested and hope it works
- •You don't know which of your marketing channels is actually making money
- •You've got a budget but no clear idea where it should go
- •Nobody is looking at the full picture across all your marketing
Why this matters
- Businesses with a documented marketing plan are 313% more likely to report success(CoSchedule)
- Companies that review marketing performance weekly grow 30% faster than those that check monthly(McKinsey)
- The average business uses 5-7 different marketing channels but only properly measures 1-2 of them(HubSpot)
Print & catalogue
Direct mail, press inserts, catalogues. Not glamorous, but for the right business they still work. I've managed seven-figure offline budgets and know when print makes sense and when it doesn't.
Sound familiar?
- •You're spending on print ads and direct mail but you don't know what's working
- •Paper and postage costs keep going up but you're afraid to cut anything
- •You've always done print and nobody has questioned whether it still makes sense
- •You can't track offline marketing the way you can track online
Why this matters
- Direct mail still gets a 4.4% response rate compared to 0.12% for email in some sectors(DMA)
- 70% of consumers say direct mail feels more personal than online messages(Royal Mail MarketReach)
- Adding tracking codes to every printed piece can cut wasted spend by 20-30%(Industry benchmark)
AI & automation
I started using AI tools to solve real problems, not because they were fashionable. Reporting, content, customer research, proofing. I build the tools and workflows that actually save time.
Sound familiar?
- •You keep hearing about AI but you haven't found a practical use for it yet
- •You spend hours every week on tasks that feel like they should be automated
- •You've tried ChatGPT but the results weren't useful enough to keep going
- •You want to save time but you don't want to lose the personal touch
- •Nobody has shown you what AI can actually do for your specific business
Why this matters
- Small businesses using AI tools save an average of 5-10 hours per week on admin and content tasks(Salesforce SMB Trends)
- 73% of small business owners say they want to use AI but don't know how to start(Microsoft Work Trend Index)
- Businesses that automate repetitive tasks see a 20-30% reduction in operational costs within the first year(McKinsey)
How it works
Three ways to work together. No long contracts. Pick the one that fits.
One-off project
A defined piece of work with a clear deliverable.
- •Marketing audit with written recommendations
- •Email flow build (welcome, abandoned basket, post-purchase)
- •Landing page review and conversion fixes
- •Ad account audit with action plan
Businesses that want a specific problem solved without an ongoing commitment.
Monthly retainer
Ongoing hands-on work across one or more channels.
- •Channel management (email, ads, or both)
- •Monthly reporting and recommendations
- •A/B testing and continuous improvement
- •Direct access to me, not a junior
Businesses that need consistent marketing support but not a full-time hire.
Fractional Head of Marketing
Senior marketing oversight without the full-time hire.
- •Full marketing strategy and budget ownership
- •Team management and agency oversight
- •Board-level reporting and commercial accountability
- •Multi-channel planning and execution
Businesses that need senior marketing input but are not ready for a full-time hire.
Getting started
No discovery calls with a sales team. No 40-page proposals. You talk to me, I look at your business, and we figure out if there's a fit.
You tell me what's going on
Send me a message with a link to your site and what you want to improve. I read every message myself.
I take a proper look
I'll look at your site, your emails, your ads. Whatever is relevant. Then I'll come back with specific questions.
We talk if there's a fit
I only take on a few clients at a time. If I think I can genuinely help, we'll jump on a call and figure out the right setup.
Common questions
Do you work with businesses outside the UK?
Yes. Most of my work is remote. As long as we can get on a call when needed, location doesn't matter much.
What industries do you specialise in?
Mostly D2C and e-commerce, but I've worked with professional services, hospitality, and event businesses too. The principles are the same — get more from the traffic you already have.
How quickly can you start?
Usually within a week or two. I keep my client list small so I can actually do the work properly.
Do I need to commit to a long contract?
No. Retainers are month-to-month. Projects have a defined scope and timeline. I'd rather you stay because the work is good, not because you're locked in.
Tell me what you need
Send me a message about your business and what's not working. I'll come back with honest thoughts, not a sales pitch.
Start a conversation