I'm Josh.
I've been in marketing for over eleven years. Most of that time was spent in-house, running the whole thing for real businesses with real money on the line. The budgets, the board meetings, the conversations about what's working and what isn't.
I started at the bottom, worked my way up to Head of Marketing, and along the way I did all the jobs that marketing people do. I ran the ads, built the email programmes, tested the landing pages, negotiated with agencies, and sat in rooms explaining to directors why we should spend more money on something they'd never heard of.
I also wrote a book about AI for small businesses. It's called The £20 Assistant and it came out of frustration with how much of the AI advice out there is written by people who've never had to worry about whether the till rings.
Now I consult, I write, and I help businesses figure out where their marketing is leaking money. If you're a recruiter, the timeline below is basically my CV. If you're a potential client, it's proof that I've done the work.
The journey so far
Marketing Consultant & Author
Published The £20 Assistant, a book about AI for small businesses. Now consulting, writing, and helping businesses get more out of their marketing. Open to freelance, consulting, and permanent opportunities.
Head of Marketing, Serious Readers
Promoted to lead the entire marketing function. Full P&L ownership of a £2m annual budget with board reporting. Led the Shopify Plus replatform from strategy through launch. Scaled the email programme from £50k to over £1m in annual revenue. Built and managed a team of six.
Digital Marketing Specialist, Serious Readers
Hired to professionalise the digital channels. Took PPC and email from six figures to seven. Launched the company's first CRO testing programme. Created the Hay Festival brand experience. Implemented proper project management across the department.
Started
BA in Marketing from university, and a few years of running small businesses on the side that taught me more about selling than any textbook did.
Skills & tools
The things I use and the things I know how to do.
Strategy & leadership
- Digital transformation
- E-commerce replatforming (Shopify)
- P&L & budget management (£2m+)
- Board-level reporting
- Team leadership & mentorship
Performance & growth
- PPC (Google Ads, Microsoft Ads)
- Paid social (Meta)
- CRO & A/B testing (VWO)
- Email & CRM (Klaviyo, Dotdigital)
- Data analysis (GA4, Looker)
Brand & operations
- Brand guardianship & GTM strategy
- Traditional media (TV, print)
- Project management (Asana, Jira, Basecamp)
- AI & API automation (Zapier, Make.com)
A bit about me
I live in Aylesbury, Buckinghamshire, about an hour from London. I work from home most of the time, which suits me fine.
I'm a morning person. I do my best thinking before 10am, usually with a coffee that's gone cold because I got distracted by something.
Outside of work, I read a lot, mostly non-fiction, mostly about business. I walk everywhere. I've always got something on the go, whether that's a side project or a book I'm halfway through writing.
I reply to emails the same day, I flag problems early, and I don't disappear when things get difficult.
Want to work together?
Whether you're looking for a marketing consultant, thinking about hiring me, or just want to talk about the book, I'd love to hear from you. The best work always starts with a proper conversation.
Get in touch