I'm Josh.
I've spent nine years at the same company. Not because I couldn't leave, but because I kept finding new problems worth solving.
I joined Serious Readers in 2016 as a Digital Marketing Specialist. Now I'm Head of Marketing, leading a team, owning a £2m budget, and reporting to the board.
Along the way, I took email from £50k to over £1m in annual revenue. Turned a loss-making Google Ads account into a profitable channel. Led a full Shopify replatform. Ran TV campaigns, national press, direct mail. Built a team of six.
Most marketers job-hop every two years. I stayed and went deep. That's the difference.
The journey so far
Head of Marketing
Promoted to lead the entire function. Full P&L ownership of £2m budget. Board reporting. Led digital transformation including Shopify replatform. Scaled email to £1m+ revenue. Built and managed team of 6.
Digital Marketing Specialist
Hired to professionalise digital channels. Took PPC and email from six to seven figures. Launched the company's first CRO programme. Implemented proper project management. Created the Hay Festival brand experience.
Started
Fresh out of university. BA in Marketing. Ready to learn.
Skills & tools
The things I use and the things I know how to do.
Strategy & leadership
- Digital transformation
- E-commerce replatforming (Shopify)
- P&L & budget management (£2m+)
- Board-level reporting
- Team leadership & mentorship
Performance & growth
- PPC (Google Ads, Microsoft Ads)
- Paid social (Meta)
- CRO & A/B testing (VWO)
- Email & CRM (Klaviyo, Dotdigital)
- Data analysis (GA4, Looker)
Brand & operations
- Brand guardianship & GTM strategy
- Traditional media (TV, print)
- Project management (Asana, Jira, Basecamp)
- AI & API automation (Zapier, Make.com)
A bit about me
I live in Aylesbury, Buckinghamshire, about an hour from London. I work from home most of the time, which suits me fine.
I'm a morning person. I do my best thinking before 10am, usually with a coffee that's gone cold because I got distracted by something.
Outside of work, I read a lot (mostly non-fiction, mostly about business). I walk everywhere. I'm learning to be better at switching off. It's a work in progress.
I reply to emails the same day. I flag problems early. I don't disappear when things get difficult.
Want to work together?
I take on a small number of consulting clients alongside my full-time role. If you think I could help, let's have a conversation.
Get in touch