What the work has produced

The email list didn't grow much. We just got a lot more from the people already on it. Better emails, better timing.

Ads for new customers were losing money. We rewrote the ads, improved the pages, and cut the waste.

50+ tests over 18 months. Most failed. The ones that didn't added up to 21% more orders from the same visitors.

Two new stores live on Shopify. The main brand is ready to move when the time is right.

I managed the full budget across nine channels. We reduced overall spend while moving from print-heavy to roughly half digital.

A direct-to-consumer brand that also sells through John Lewis. Built a reading room at Hay to let people try before they buy.

The brand existed but looked different everywhere. I pulled it together. Guidelines, tone, photography direction. All in-house.

The owner was drowning in customer comments. I built him a custom tool that drafts replies in his voice. Saves hours every week.