These examples explain the problem, the decisions I made and what happened as a result. They cover email, paid advertising and Shopify, with figures and context for each.
Email was already bringing in sales, but there was more to get from the existing list. I changed the campaigns, introduced automated emails and made messages more relevant to the people receiving them.
The list grew modestly, so the increase came from getting more from the audience already there.
Read the email case study£1m+
Reported annual email revenue, up from £100,000
For a purchase people take time to consider, the advert is only part of the job. I managed campaigns, landing pages, agencies and budgets together, with spend reaching £80,000 in peak months.
The reported return covers Google searches that did not include the company name. It measures revenue against ad spend, rather than profit.
Read the advertising case study3.0×
Reported return on non-brand Google Ads
The work covered the store structure, product information and the buying process. Each shop needed to make the range easier to understand and give customers the information they needed to place an order.
Two stores were built. A separate migration was also prepared, but had not launched.
Read the Shopify case study2
Shopify stores built